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AppleĪpple Inc., founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, is now considered one of the most influential international companies. They need to have a deep understanding of international economics to anticipate how global markets will affect their bottom line and international marketing to effectively communicate their organization’s value to diverse audiences.Īre you interested in working with an international organization? Do you have plans and aspirations to take your business international? Here’s a look at five well-known international businesses that have successfully-and not so successfully-navigated the global market.Įxamples of International Businesses 1. International businesses must have resilient, adaptable, communicative, and resourceful employees who know when to seize expansion opportunities. What Is a Successful International Business? Some of the most common challenges of international businesses include language and cultural barriers, currency exchange rates, and foreign politics and policies. The fact that each country has its own government, regulations, inflation rates, and currency can complicate business models and must be weighed against the perceived benefits of operating internationally. Likewise, a business may take pride in sourcing local labor to create jobs and support the economy.Īlthough international business can benefit the global economy, it also carries inherent risks. For example, an organization that makes a conscious effort to become more sustainable may produce its product as close as possible to the end user to reduce greenhouse gas emissions related to transportation, even if it might result in higher labor costs. Other factors play a role in decision-making, too.

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Cost is an important one because businesses that primarily operate in developed markets, like the United States and Europe, can often source cheaper labor abroad.įree E-Book: How to Be a Purpose-Driven, Global Business ProfessionalĪccess your free e-book today. For example, a business that produces components or products overseas but sells them domestically can be considered an international business, as can an organization that outsources services, such as customer service, to locations where labor expenses are cheaper.įor most organizations, decisions around building, producing, and selling products or services are informed by many factors. Yet, other forms of international business do exist. At its most basic, it includes the sale of goods and services between countries. The term international business refers to any business that operates across international borders.